Prompts

Prompts are the questions people actually type into AI assistants like ChatGPT, Gemini, and Perplexity. Where Keywords represent what people search for on Google, Prompts represent what people ask AI directly — and Amplefound tracks whether, and how, your brand shows up when those questions get answered.

Why Prompts matter

Search behavior has split in two. People still type keywords into Google, but they also now ask AI assistants conversational questions and expect a direct answer, often with sources or brand mentions built in. If you're only tracking traditional keyword rankings, you have no visibility into this second, fast-growing channel. Prompts close that gap.

What tracking a Prompt tells you

For each Prompt you track, Amplefound checks how AI assistants respond and reports back on things like:

• Whether your brand is mentioned in the answer at all
• How it's positioned relative to competitors mentioned in the same answer
• The general sentiment of how it's described
• Which sources the AI cites, so you can see if your own content is one of them

This is the same underlying data that powers the AI Visibility dashboard — Prompts are the individual questions being asked; AI Visibility is the aggregated view across all of them.

How Prompts relate to Topics and Keywords

Prompts naturally fall under the Topics you've already defined. If "beginner strength training" is one of your Topics, related Prompts might be things like "what's the best strength training routine for beginners?" or "how many days a week should a beginner lift weights?" — the conversational, question-shaped version of the same subject matter your Keywords cover in search-term form.

Reviewing Prompts alongside Keywords helps you see the full picture of demand: the exact-match search terms people type into Google, and the natural-language questions they ask AI assistants about the same underlying topic.

Choosing which Prompts to track

Amplefound suggests an initial set of Prompts based on your Topics and Direction. Review each one for:

• Visibility — is your brand currently showing up in the answer?
• Difficulty — how competitive is this question, based on who else is being mentioned?
• Demand — how relevant and valuable is this question to your business?

Prioritize tracking prompts where you have a realistic shot at showing up and where the underlying question genuinely matters to your target audience — not just every prompt that mentions your industry.

A concrete example

A meal-kit delivery brand might track a prompt like "what's a good meal delivery service for a family of four?" If AI assistants don't currently mention the brand in that answer, that's a clear opportunity: build content and authority around exactly that question, then check back to see if visibility improves over time.