Keywords

Keywords are the specific words and phrases people type into search engines that you want your content to rank for. They're simple by design: a term, and optionally a tag to help you organize it — but they play a central role in shaping the content Amplefound creates for you.

What Keywords are

Each keyword is just two things:

• The keyword itself — the term or phrase you want to target
• Tags (optional) — labels you use to group related keywords together, such as by topic, campaign, or priority

When you use a keyword to create an article, the first keyword you select becomes the primary focus — it drives the title and the overall direction of the piece. Any additional keywords you add provide supporting context.

Where Keywords come from

Your first batch of keywords is usually generated automatically from your Website Scan and your Google Search Console data — real terms your site already gets found for, plus opportunities nearby. You can also add keywords manually anytime from the Keywords section of your dashboard.

How Keywords shape content

When you create an Article, you pick one to three keywords. Amplefound uses the primary keyword to generate a title and structure the article around that focus, while weaving in the supporting keywords naturally rather than stuffing them in. This keeps content readable for people while still being clearly relevant to search engines.

Organizing with tags

Tags help you keep a growing keyword list manageable. You might tag keywords by topic ("SEO," "pricing," "onboarding"), by audience ("beginners," "enterprise"), or by priority. This makes it easier to find the right keyword when you're setting up a new article, and to see coverage gaps at a glance.

A concrete example

A software company targeting small businesses might have:

• Primary keyword: "invoicing software for freelancers"
• Supporting keywords: "send invoices online," "freelance billing tools"
• Tags: "software," "billing," "freelancers"

An article built from this set would center on invoicing software while naturally covering related billing and freelance-specific angles — giving it a better shot at ranking for a cluster of related searches, not just one.

Keeping your keyword list healthy

Review your keywords periodically. Remove ones that no longer fit your Direction, add new ones as you spot opportunities in Search Ranking or Topics, and keep your primary keywords focused and specific rather than broad and generic — specific terms are usually easier to rank for and better match what people are actually looking for.