Goals

Goals define what you want a piece of content to actually accomplish. Without a stated goal, content tends to default to being generally informative and nothing more — Goals give Amplefound a clear objective to write toward.

The goal types

Amplefound organizes Goals around four common objectives:

Awareness

For building recognition and establishing your brand as knowledgeable in your space. Content built around an Awareness goal tends to be broad, educational, and focused on establishing credibility rather than pushing a specific action.

Engagement

For encouraging interaction and building a relationship with readers. This content tends to be more conversational, often including questions or prompts that invite readers to think, comment, or share.

Educational

For teaching something valuable and establishing expertise through genuinely useful information — step-by-step guidance, practical detail, and real examples.

Call-to-Action

For driving a specific action, like a signup, a demo request, or a purchase. This is the one goal type that requires a URL — the specific page you want readers to land on — since Amplefound will naturally work a call to that link into the article at the right moment.

Setting up a Goal

Go to Goals in your dashboard, choose a goal type, give it a clear, descriptive title, and add a URL if it's a Call-to-Action goal. You can also add custom instructions with any specific guidance about how you want that objective pursued.

Using Goals in Articles

Select the relevant Goal when creating an Article, and it shapes the piece's structure and messaging accordingly — an Awareness-goal article and a Call-to-Action-goal article built from the exact same keyword can read quite differently, because they're serving different purposes.

A concrete example

A home renovation contractor might set up a Call-to-Action goal titled "Drive Free Estimate Requests" with a URL pointing to their quote request form. An article about "how much does a kitchen remodel cost" built with this goal will naturally walk through pricing factors and then guide the reader toward requesting a personalized estimate — rather than ending with a generic sign-off.

Choosing the right mix

A healthy content strategy usually mixes goal types rather than leaning entirely on one. Too much Call-to-Action content can feel pushy, while content that's all Awareness may never actually convert a reader into a customer. Reviewing your recent Articles by goal type is a quick way to check whether your mix feels balanced.