Contexts

Contexts store the specific knowledge about your business that content should draw on — your background, products, services, expertise, and industry insights. Without this information, AI-generated content tends toward generic statements that could apply to almost any business. Contexts fix that by giving Amplefound real, specific facts to work with.

What a Context contains

A Context is a focused piece of information about one aspect of your business — for example, your brand story, a specific product line, your team's background, a customer success story, or an industry insight you want reflected in your content. Each field is kept reasonably short, which keeps the information focused rather than turning into an unstructured wall of text.

Why Contexts matter

The difference shows up directly in the writing. Generic content says something like "our software helps you manage projects more efficiently." Content backed by a real Context says something like "our software cuts project setup time from two days to twenty minutes for teams under 15 people" — specific, credible, and something only your business could have written.

Building your Contexts

If you ran a Website Scan, you'll likely have a starting Context already generated from what your site says about your business. From there, go to Contexts in your dashboard to add more — details about your team, specific products or services, customer results, industry expertise, or anything else that should inform how your content is written.

Using Contexts in Articles

When you create an Article, you can select one or two relevant Contexts for it to draw from. Pick the ones that genuinely relate to the article's topic — a piece about a specific service should use the Context describing that service, not an unrelated one about company culture.

A concrete example

A commercial insurance broker might have a Context describing their specific claims-handling process, including how quickly they typically respond and what makes their approach different. An article about "what to do after a workplace injury" that draws on this Context can describe the broker's actual process concretely, rather than offering generic advice that any insurance company's content could contain.

Keeping Contexts accurate and current

Review your Contexts periodically — update statistics, add new achievements or case studies as they happen, and remove anything that's gone stale. Since Contexts directly shape what your content claims, accuracy here matters more than almost anywhere else in your setup.