Dashboard Tour

Amplefound's dashboard is organized into groups you'll find in the sidebar. Here's what each one is for and what to look at first.

Strategy: Direction, Topics, Keywords, Prompts

This is where you define what you want to be found for. Direction sets your overall strategic focus. Topics group related themes you want to own. Keywords are the specific search terms you're targeting in Google. Prompts are the real questions people type into AI assistants that you want your brand to show up in answers for.

Analytics: Overview, Search Ranking, AI Visibility

This is where you check how you're doing. Overview is your at-a-glance dashboard — a quick pulse check across both search and AI visibility. Search Ranking drills into traditional keyword positions, powered by your Google Search Console data. AI Visibility shows how often your brand is mentioned in AI assistant answers, how it's talked about (sentiment), and how you compare to competitors.

Growth: Publishing Plan, Routines, Articles, Link Building

This is where you act. The Publishing Plan is a prioritized list of what to do next. Routines automate recurring work so you don't have to remember to do it. Articles is where you produce SEO-optimized content using your brand's voice and context. Link Building helps you earn backlinks that support your domain authority.

Brand, Site & Content: Website Scan, Voice Presets, Contexts, Audiences, Goals, Links

This is your brand's foundation. Website Scan re-analyzes your site when things change. Voice Presets define how your content should sound. Contexts store facts and knowledge about your business that content should draw on. Audiences describe who you're writing for. Goals define what each piece of content should accomplish. Links manage the internal and external links your content can reference.

Reading the numbers

When you look at charts and scores across the dashboard, focus on trend direction more than any single number. A steady climb in AI visibility or search rankings over weeks matters more than a single day's snapshot. See Reading Reports for more on interpreting trends.

Integrations and Account

Connectors is where you manage connections to Google Search Console, Google Analytics, and your publishing platforms (like WordPress or Webflow). Members & Roles and Billing & Plans live under Account & Team, where you manage who has access and how your subscription works.