Glossary

Plain-language definitions of the key terms you'll see across Amplefound.

A quick reference for the terms used throughout Amplefound.

Topics

Broad themes your brand wants to be known for. Topics group related Keywords and Prompts together so your content strategy builds toward coherent subject-area coverage instead of a scattered list of unrelated terms.

Keywords

Specific words and phrases people type into search engines. You target Keywords to guide what your Articles are about and to track how well your pages rank in Google.

Prompts

The real questions people ask AI assistants like ChatGPT, Gemini, and Perplexity. Amplefound tracks Prompts to see whether, and how, your brand gets mentioned when those questions are answered.

AI Visibility

How often, and how favorably, your brand shows up when AI assistants answer questions relevant to your business. This is measured separately from traditional search rankings, since AI assistants synthesize answers rather than returning a ranked list of pages.

When an AI answer mentions multiple brands or sources, share of voice is the portion of those mentions that belong to you rather than your competitors. Higher share of voice means you're more often the brand being talked about.

Sentiment

Whether the way an AI assistant describes your brand tends to be positive, neutral, or negative — separate from whether you're mentioned at all. Being mentioned unfavorably is a different problem than not being mentioned.

Competitors

The other brands or sources that show up alongside you in AI assistant answers or search results for the same Topics and Prompts. This isn't always the same set of competitors you'd name for your business generally — it's specifically who you're up against for a given piece of visibility.

Publishing Plan

A prioritized list of concrete next steps generated from your actual Search Ranking and AI Visibility data, telling you what to do next and why it matters.

Routines

Automated, recurring work — such as generating content on a schedule or refreshing tracked data — that runs on its own once configured, instead of relying on you to remember to do it manually.