Introduction to Amplefound
What Amplefound does, who it's for, and the core ideas that tie every feature together.
Amplefound is an AI-visibility and SEO platform. It helps you understand how your brand shows up in two places people now search: traditional search engines like Google, and AI assistants like ChatGPT, Gemini, and Perplexity. Once you know where you stand, Amplefound gives you the tools to improve — content, links, and recommendations that move the needle in both worlds.
Who Amplefound is for
Amplefound is built for business owners, marketers, and small teams who want their website found — by people searching Google and by AI assistants answering questions in their market. You don't need technical or SEO expertise to use it. The platform handles research, tracking, and much of the content production; you review, approve, and steer.
The core mental model
Everything in Amplefound fits into three ideas:
1. Define what you want to be known for
Direction, Topics, Keywords, and Prompts describe what your brand should be found for. Direction sets the high-level strategic focus. Topics group related themes. Keywords are the specific search terms people type into Google. Prompts are the real questions people ask AI assistants. Together, they're the target you're aiming at.
2. See how you're doing
The Visibility & Analytics tools show your current standing: the Overview dashboard for a quick pulse check, Search Ranking for traditional keyword positions, and AI Visibility for how often and how favorably your brand appears in AI-generated answers.
3. Take action to improve
Growth tools turn insight into progress. The Publishing Plan tells you what to do next and in what order. Routines automate recurring work. Articles let you produce optimized content. Link Building helps you earn backlinks that support your rankings.
Behind all of this sits your Brand, Site & Content setup — the voice, knowledge, audiences, and goals that keep every piece of content and every recommendation aligned with who you actually are.
Where to go next
If this is your first time in Amplefound, read through Quick Start for the concrete first-session steps, then Dashboard Tour to understand what you're looking at once your data starts coming in.