Website Scan

Website Scan reads your live website and automatically builds the foundation of your Amplefound account — your brand description, tone of voice, target audience, and an initial set of keyword opportunities — instead of asking you to fill in a long series of forms from scratch.

What scanning your site does

When you run a scan, Amplefound visits your website and analyzes its content, structure, and messaging to understand:

• Your brand — what your business does, your value proposition, and how you talk about yourself
• Your voice — the tone and personality your existing content already uses
• Your audience — who your content and messaging seem to be written for
• Keyword opportunities — terms related to your industry and offerings that are worth targeting

What it builds automatically

Based on that analysis, Amplefound pre-fills several parts of your account: a starting Context with your brand and value proposition, a Voice Preset matching your existing tone, an initial Audience profile, and a first batch of Keywords and Topics to review.

Running a scan

Enter your website's URL and start the scan. It typically takes under a minute. If your site can't be reached — because it's password-protected, still under construction, or otherwise inaccessible — you'll get a clear message, and you can either try a different URL (a subpage, your blog, or About page often works when the homepage doesn't) or skip the scan and set everything up manually.

What to review and edit afterward

A scan is a starting point, not a final answer — always review what it produced:

• Brand and Context details — check that the description and value proposition actually sound like you
• Voice Preset — adjust tone or personality if it doesn't match how you actually want to sound
• Audience — refine demographics, pain points, and interests based on what you actually know about your customers
• Keywords — remove anything irrelevant and add terms the scan may have missed

Everything the scan produces is fully editable, and nothing is locked in. Think of it as removing the blank-page problem, not replacing your judgment.

Re-running a scan

If your website changes significantly — a rebrand, a new product line, an overhauled About page — you can run the scan again to pick up the changes. This won't overwrite your existing settings without confirmation; you'll be able to review what's new before applying it.

Good inputs make for better scans

Sites with clear, substantial text content — a solid About page, detailed service or product descriptions, and some existing blog content — tend to produce more accurate scans than sites that are mostly images or very thin on text. If your first scan comes back sparse, adding more written content to your site and re-scanning later is a reasonable next step.