Backlink Prospecting strategy
Backlink Prospecting Guide for Marketplace sellers
Stop chasing generic links and start building domain authority that drives marketplace revenue. This workflow guides you through identifying high-context marketplace partners, integration opportunities, and authoritative industry voices that move the needle.
Updated June 2026
12Prospecting Methods
Data-Driven Link Building
Marketplace-Specific Listicles
High Context
Query: "best [marketplace name] tools", "top [niche] selling platforms"
1. Run query to find ranked listicles for specific marketplaces (e.g., Amazon, Etsy, Shopify). 2. Verify link status of competitors or complementary tools. 3. Identify unique features or benefits your SaaS offers that are missing. 4. Pitch the author with an 'Expert Update' providing a fresh comparison table and a link to your solution.
Query
Growth Focused Implementation
Competitor Backlink Gaps (Marketplace Tools)
Data Driven
Common backlinks of 3+ competitor SaaS tools
1. Export backlink profiles of top 3 competitor SaaS platforms targeting sellers. 2. Use 'Link Intersect' to find shared referring domains. 3. Filter for 'Dofollow' and high DR, prioritizing sites relevant to e-commerce or selling. 4. Reach out to the site owner explaining how your SaaS provides a superior alternative or integration for marketplace sellers.
Efficiency
Growth Focused Implementation
Unlinked Brand Mentions (Marketplace News)
Low Effort
Query: "[Your SaaS Name] marketplace" -site:yourdomain.com
1. Set up Google Alerts for your brand name specifically within marketplace contexts. 2. Filter for new mentions on high-authority e-commerce or business sites. 3. Reach out to the author thanking them for the mention. 4. Ask politely to convert the mention into a functional hyperlink to your SaaS for sellers.
Success %
Growth Focused Implementation
Resource Page Inclusion (Seller Guides)
Evergreen
[Marketplace Name] + "seller resources", "e-commerce growth tools"
1. Find curated resource hubs for specific marketplaces or general e-commerce. 2. Identify a gap in their current list (e.g., lack of 'inventory management' or 'listing optimization' tools). 3. Offer a free trial or a specific pillar guide for sellers. 4. Provide a 2-sentence description they can copy-paste with the link.
Authority
Growth Focused Implementation
Integration Partner Directories (Marketplace Platforms)
High DR
[Marketplace Platform] "app store", "integration directory"
1. List all marketplace platforms your SaaS integrates with (e.g., Shopify App Store, Amazon MWS). 2. Check their 'Partners' or 'Apps' page for your tool. 3. If missing, submit your listing via their developer portal. 4. Ensure the listing includes a deep-link to your specific integration documentation for sellers.
Trust
Growth Focused Implementation
Broken Link Building (Competitor Tool Pages)
Helpful
Dead marketplace tool pages with 10+ backlinks
1. Identify discontinued SaaS competitors targeting marketplace sellers. 2. Use Ahrefs to find their most-linked 404 pages. 3. Create a similar but updated resource for sellers. 4. Reach out to the linking domains notifying them of the 'Dead Link' and offering your superior solution.
Value Add
Growth Focused Implementation
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The 'Skyscraper' Upgrade (Seller Guides)
Scale
Analysis of #1-3 ranking content assets for seller queries
1. Find the top-ranking guide for a core seller keyword (e.g., 'how to rank on Amazon'). 2. Identify what it's missing (updated data, better UI, actionable checklists for sellers). 3. Create the 'Definitive' version. 4. Message everyone who linked to the original with your 10x better resource for sellers.
Impact
Growth Focused Implementation
Guest Posting (Marketplace Expertise)
Quality
[Marketplace Name] "write for us", "e-commerce contributor"
1. Search for guest post opportunities on blogs frequented by marketplace sellers. 2. Study their top-performing articles on selling strategies. 3. Pitch 3 unique, data-backed headlines relevant to seller pain points. 4. Write a value-first draft that naturally links to your deep-funnel content for sellers.
Editorial
Growth Focused Implementation
Podcast Citation Outreach (Seller Shows)
Branded
[Marketplace Niche] podcasts, "e-commerce founder interview"
1. Pitch your founder for interviews on podcasts catering to marketplace sellers. 2. After the episode, provide a 'Show Notes' summary with key takeaways. 3. Include a link to a 'Bonus Resource' on your site for sellers. 4. Ask the host to include the link in the description for SEO and UX.
Context
Growth Focused Implementation
Community Documentation (Seller Forums)
Developer
"forums.marketplace.com" community sections
1. Monitor dev forums, seller subreddits, and Facebook groups. 2. Provide detailed technical answers to seller problems (e.g., API integration issues). 3. Reference your SaaS if it solves the issue. 4. Ensure the link points to a helpful 'How-to' doc, not just a homepage.
Utility
Growth Focused Implementation
Glossary Reference Links (Seller Terms)
Authority
[E-commerce Term] definition + "source"
1. Build a comprehensive glossary of marketplace selling terms (e.g., 'ASIN', 'FBA', 'COGS'). 2. Find articles using complex terms without clear definitions. 3. Suggest they link to your 'Plain English' definition for sellers. 4. Offer to review their future technical content for accuracy.
Topical
Growth Focused Implementation
Digital PR / Data Stories (Seller Trends)
Viral
Proprietary seller stats + "e-commerce journalist pitch"
1. Aggregate anonymized usage data from your platform (e.g., average sales per listing, top-selling categories). 2. Identify a surprising trend (e.g., 'Niche product sales up 30% on Etsy'). 3. Create a 3-slide visual story. 4. Pitch to industry journalists as an exclusive data-driven insight for sellers.
Scale
Growth Focused Implementation
Pro Tips & Insights
01
Relevance > DR. A link from a DR20 niche e-commerce blog is often more valuable for marketplace seller rankings than a DR80 general news site.
02
Personalization is mandatory. If your outreach template looks like it was sent to 1,000 sellers, it will be deleted by 1,000 sellers.
03
Focus on 'Link Magnet' assets. Create tools, calculators, and research that sellers *want* to link to naturally.
04
Monitor your 'Link Velocity'. A sudden spike in low-quality links can trigger a manual review. Aim for steady, high-quality growth within the marketplace ecosystem.
Other resources
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